Top 5 Social Apps Performance in South Africa Q4 2022

In Q4 2022, the top five social apps in South Africa—TikTok, Facebook Lite, Instagram, Save Status - Video Downloader, and Status Saver - Video Saver—demonstrated diverse performance metrics on a unified platform.

TikTok saw a notable fluctuation in weekly revenue, peaking at approximately $241K in mid-December before dropping to about $105K in the final week. Weekly downloads experienced a decline from around 251K in early November to approximately 88K by the end of December. Active users also showed a gradual decrease from 4.8M to 4.4M over the quarter.

Facebook Lite maintained a relatively stable weekly revenue, hovering around $4.5K to $6.5K throughout the quarter. Downloads showed a peak of approximately 143K in late November, ending the quarter at around 75K. Active users remained robust, with a slight increase from 18.1M to 18.7M.

Instagram exhibited steady weekly revenue, peaking at $553 in mid-December. Downloads peaked at around 87K in late November before settling at approximately 61K by the end of December. Active users remained relatively stable, with a minor fluctuation around the 4.6M mark.

Save Status - Video Downloader experienced a peak in downloads at about 80K in early October, declining to approximately 17K by the end of December. Active users showed a decrease from around 200K in early October to approximately 175K by the end of the quarter.

Status Saver - Video Saver had a consistent performance in downloads, peaking at around 42K in late October and dropping to approximately 22K by the end of December. Active users remained stable, fluctuating slightly around the 330K mark throughout the quarter.

The data comes from Sensor Tower. For more detailed insights, visit Sensor Tower's website.